The Impact of Instagram Views on Your Digital Brand Strategy

Can You See Who Views Your Instagram? Can You See Who, 40% OFFIn the vast sea of social media, Instagram stands out as one of the most influential platforms. With a billion active users, it offers a dynamic space for brands to connect with their audience on a visual and personal level. However, as the platform continues to evolve, new facets of engagement such as video viewership, commonly referred to as ‘Instagram views,’ have risen in importance, becoming a key performance metric for brand strategists.

Understanding the nuances of Instagram views and leveraging them effectively is crucial for any business aiming to carve out a successful digital brand strategy. This article dives into the various ways Instagram views affect your brand’s digital presence and how you can harness their power to reach your marketing goals.

The Rise of Instagram Views

The phenomenal rise in the popularity of video content on Instagram is not a passing trend; it’s a fundamental shift in how users consume content. The platform’s introduction of IGTV, Reels, and the prioritization of video content within the main feed underscore Instagram’s commitment to video as a core feature. Simultaneously, Instagram Stories, a video-centric format, has outpaced the traditional feed posts in engagement.

With 81% of people preferring to see video content over more traditional static posts, according to The State of Video Marketing 2021 survey, there’s no denying the power of video on Instagram. The increase in video consumption has made ‘Instagram views’ a gold standard for gauging content effectiveness.

The Psychology Behind Views

The psychology of ‘views’ is quite fascinating. A high view count not only signifies that your content is being seen but, perhaps more importantly, that it’s being seen by many. This creates a wave of social proof, a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. The more views a video has, the more individuals are likely to watch it, enhancing its virality and your brand’s credibility.

Strategic Utilization of Instagram Views

To integrate Instagram views into your digital brand strategy, a strategic approach is vital. Here are several ways to utilize views for maximum brand impact:

Crafting Compelling Visual Stories

Utilize Instagram videos to tell compelling visual stories about your brand. Storytelling is a powerful marketing tool that resonates with viewers on an emotional level. Your videos should captivate the audience from the first frame to encourage viewing and sharing.

Leveraging IGTV for Long-Form Content

IGTV is a platform within a platform and is an excellent space to post longer, more in-depth content that followers can return to or discover over time. Consistency in posting and a mix of educational, entertaining, and promotional content can draw in viewers who are already interested in what your brand has to say.

Engaging Through Reels

Reels are Instagram’s newest tool to create and discover short, entertaining videos. Use Reels to showcase a different side of your brand. Be playful, use popular music and trends, and most importantly, use Reels to engage with your audience in a fun and informal way.

Measuring Success Through Instagram Views

The quantifiable nature of Instagram views provides brands with a metric to assess their content’s performance. However, the true power of views lies in their ability to provide insight into your audience’s preferences and behaviors. By analyzing the patterns in video viewership, you can refine your brand’s content strategy to deliver what your audience truly craves.

Analyzing Audience Retention

Examine the average percentage of a video that viewers watch to understand at which point engagement drops. This data can unveil the effectiveness of your storytelling, video length, and overall content quality.

Tracking Content Resonance

Look into which type of content drives the highest views. Is it product demos, behind-the-scenes, or user-generated content? Knowing what resonates with your audience can shape your future content mix and improve your branding efforts.

Measuring Virality

The number of views alone can’t measure success. The rate at which your video is shared and how quickly the view count escalates can indicate its potential for virality, which is a key indicator of a successful digital brand strategy.

Instagram Views and the Buyer’s Journey

In an era where customer experience is paramount, understanding how Instagram views impact the buyer’s journey is essential. Video content allows potential customers to engage with your brand at different stages of the buying process.

Awareness Stage

Engaging and informative videos can introduce your brand to new audiences, increasing visibility and brand recognition. Whether it’s through IGTV, Stories, or feed videos, capturing attention with relevant content is vital at this stage.

Consideration Stage

Videos that showcase products or services in detail can help a viewer consider their purchase. Product demonstrations, tutorials, or customer testimonials can be powerful tools to influence the decision-making process.

Decision Stage

At this stage, a more personalized approach is crucial. Utilize direct messages and follow-ups on shared videos to assist potential customers in making a purchase, or direct them to a landing page with a clear call-to-action that aligns with the content they viewed.

Instagram Views and SEO

Instagram may not be a traditional search engine, but its content is increasingly indexed by search engines, and video is given preference in search results. In addition to improving brand visibility on Instagram, the use of video can also positively impact your SEO.

Increase in Dwell Time

Higher dwell time, the duration a visitor spends on your site after click-through from search results, is favorable for SEO. Embedding Instagram videos on your website can captivate visitors and keep them engaged, leading to increased dwell time and potentially better search rankings.

Enhanced User Engagement

Increased video viewership on Instagram can translate to a higher engagement rate, which is a recognized SEO factor. The more engaged users are with your content, the more Google will view your content as relevant and worthy of a higher position in search results.

Mobile-First Indexing

Given that the majority of Instagram users access the platform via mobile, the mobile-optimized experience of video content on Instagram aligns well with Google’s mobile-first indexing. This can improve the SEO performance of Instagram pages and content.

Fostering Community Through Live Video

Live videos on Instagram offer a unique way to interact with your audience in real-time, fostering a sense of community around your brand. By announcing live sessions in advance and offering value during the broadcast, you can attract a significant number of viewers and make a memorable impact.

Q&A Sessions

Conduct live Q&A sessions to connect with your audience on a personal level and address their queries directly. This not only encourages engagement but also enhances trust in your brand.

Behind-the-Scenes Content

Take viewers behind the scenes of your brand to give them an exclusive look at your operations, events, or product launches. This intimate content can spike curiosity and increase viewership.

Collaborations and Influencer Takeovers

Partner with influencers or other brands to tap into their follower base. Collaborative live videos are dynamic and can attract a wider audience, boosting both your live view count and your brand’s reach.

Adapting to Changes in Instagram’s Algorithm

The Instagram algorithm is continually evolving, and what works today may not work tomorrow. Stay abreast of any changes and be prepared to adapt your Instagram views strategy accordingly.

Video Quality and Engagement

Focus on creating high-quality videos that offer value and encourage interaction. The more engaging your content, the friendlier the algorithm.

Consistency in Posting

Maintain a regular posting schedule to keep your audience engaged and to signal to the algorithm that you are an active and valuable user.

Stay in Sync with Platform Updates

Whether it’s new features like Reels or changes in how content is prioritized, stay informed and be an early adopter of relevant updates to maintain a competitive edge.


In the grand scheme of digital branding, Instagram views are not just a vanity metric; they’re a reflection of the success and resonance of your content. By understanding the impact of Instagram video viewership and incorporating it into your overall digital brand strategy, you can enhance your brand’s visibility, engagement, and ultimately, its success in the social media arena.

Leverage the power of Instagram views to tell your brand’s story in a way that captivates, engages, and converts. With the right approach, your brand can grow its presence on Instagram, connecting with a global audience in a meaningful and impactful way. Remember, in the world of social media, impressions count, but it’s the views that truly matter.