Social media is a powerful tool for businesses that can, at times, do more harm than good. The official account for Kitchen Aid (@KitchenAidUSA) was the latest to learn when it decided to treat its 24K+ followers with some edgy political humor during the first Presidential debates on Wednesday night.
“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president,’” tweeted @KitchenAidUSA.
Quickly deleted and retweeted by various social media users, Kitchen Aid was quick to offer its defense. The account soon tweeted:
“Hello, everyone. My name is Cynthia Soledad, and I am the head of the KitchenAid brand. I would like to personally apologize to President @BarackObama, his family and everyone on Twitter for the offensive tweet sent earlier. It was carelessly sent in error by a member of our Twitter team who, needless to say, won’t be tweeting for us anymore. That said, I take full responsibility for my team. Thank you for hearing me out”
Dead grandmother jokes. Social media. Kitchen Aid.