John Calipari Uses Social Media to Promote New Clothing Line

When he isn’t landing #1 recruiting classes, University of Kentucky head coach and social media marketing master John Calipari is selling a variety of products to one of the nation’s largest CBB fan bases. Cal recently announced an upcoming book, the opening of a friend’s new frozen yogurt store in Boston and so much more on his social media accounts. With so much to promote to Big Blue Nation, Calipari is to the point where he might need more than one personal social media manager. He might be creating social media jobs in Kentucky that would have never existed before Coach Cal’s arrival in Lexington. His latest endeavor is to get into the fashion business with his latest “Refuse to Los Signature Series”.

Calipari has maintained that he didn’t foresee himself coaching for an extended period of time, so it makes sense that he is striking while the iron is hot. But will this clothing line be a one and done? Could we see the likes of John Wall, DeMarcus Cousins, Anthony Davis, Ashley Judd and Michael Kidd-Gilchrist wearing these designs?

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