Could social media star Erin Andrews be done at ESPN? It was tweeted by Richard Deitsch of Sports Illustrated that Andrews’ appearance at the ACC Tournament could be the last time you see her in front of ESPN cameras on assignment. Andrews’ contract with the self-proclaimed ‘Worldwide Leader’ is expiring soon.
“ESPN confirmed that the ACC Tournament is the last scheduled assignment for Erin Andrews,” tweeted Deitsch.
Andrews has worked at ESPN since May of 2004 performing multiple on-camera roles for the company. In 2011, ESPN forced Andrews to end her corporate relationship with Reebok promoting its ZigTech Brand under ESPN’s new endorsement policy.
The new guidelines announced today lay down firm rules on what ESPN’s 1,000-plus announcers, reporters, analysts and columnists can and can’t do with corporate sponsors.
Andrews will be able to fulfill her endorsement commitment this year to Reebok’s ZigTech footwear and apparel brand that was first announced in January, says spokesman Josh Krulewitz. But she’ll have to give up her lucrative new endorsement deal as of Jan. 1, 2012.
“For Erin’s Reebok agreement, we plan to allow that commitment to be honored for the rest of the year before that relationship ends,” says Krulewitz. “The fact is that the sponsor has made significant commitments to campaigns involving Erin and we feel it’s the right thing to do to allow those commitments to be honored.”
What’s next for Andrews? Will she continue to cover sports? Reality television?
ESPN confirmed that the ACC Tournament is the last scheduled assignment for Erin Andrews. Her contract (and others) are coming up. (1/2)
— Richard Deitsch (@richarddeitsch) March 12, 2012
Should be interesting to see who remains at ESPN (and what assignments those who stay get) over the next couple of months. Stay tuned (2/2). — Richard Deitsch (@richarddeitsch) March 12, 2012