Social media superstar Caroline Wozniacki has previously been the no. 1 player on the WTA Tour and is the current girlfriend of professional golfer Rory McIlroy. One of the most marketable and highest-earning female athletes in sports, Wozniacki is looking to expand her reach by getting into the underwear game. Via the-slice.com:
This fall, underwear company JBS will be launching a new campaign with Caroline Wozniacki as the leading lady. Caro has reportedly designed underwear in partnership with the company for a collection called “This Is Me.” She is also scheduled to introduce two new collections for the company each year.
Assuming two new collections per year means two new advertising campaigns with Wozniacki serving as the model, this is good news for the Internet and Wozniacki fans.
H/T: the-slice.com
